In Singapore, the donation of tissues is
governed by the Medical (Therapy, Education and Research) Act. For past years,
our tissue banks have engaged in various publicity methods. The objective of
this study is to evaluate the effectiveness of our publicity strategies among
healthcare professionals.
Method: A 6-questions survey was conducted
among doctors, nurses, allied health and support services staff from Singapore
General Hospital and National Heart Centre Singapore. Sample size was calculated in accordance to the
occupation ratio.
Results: Of the 450 respondents who completed the survey, most did not see,
read or heard about tissue donation. Newspaper articles were their main source
of information amongst those who encountered tissue donation message.
All categories of staff concurred that
presentations by tissue banking experts is the best way to convey the message.
All occupations except doctors, reported that information on how tissue
donation improved a recipient’s life will interest them. On contrary,
statistics and facts will interest doctors more.
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