In Singapore, the donation of tissues is
governed by the Medical (Therapy, Education and Research) Act. For past years,
our tissue banks have engaged in various publicity methods. The objective of
this study is to evaluate the effectiveness of our publicity strategies among
healthcare professionals.
A 6-questions survey was conducted
among doctors, nurses, allied health and support services staff from Singapore
General Hospital and National Heart Centre Singapore. Sample size was
calculated in accordance to the occupation ratio. Results: Of the 450
respondents who completed the survey, most did not see, read or heard about
tissue donation.
All occupations except doctors, reported that
information on how tissue donation improved a recipient’s life will interest
them. On contrary, statistics and facts will interest doctors more. Results
highlighted our publicity methods have not been effective in conveying tissue
donation message to healthcare audiences. Hence, there is a need to re-strategies
its publicity efforts, so that information on tissue donation can be
effectively delivered to them.
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